{"product_id":"strapless-pleated-mermaid-maxi-dress-floral-hem","title":"Strapless Pleated Mermaid Maxi Dress with Floral Hem","description":"\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003eWhen you want a formal look that feels elegant, flattering, and unforgettable, this strapless maxi dress is designed to make an entrance. The clean, sculpted bodice balances the soft movement of the pleated skirt, while the voluminous floral hem creates dramatic texture with every step. It offers a polished special-occasion look that feels feminine, confident, and event-ready.\u003c\/p\u003e\u003ch3\u003eDesign Details\u003c\/h3\u003e\u003cp\u003eThis gown features a strapless straight neckline with a smooth, fitted bodice that appears lightly structured for a sleek upper silhouette. The waist and hip area are shaped to create a refined hourglass effect before flowing into a full-length pleated skirt. At the hem, oversized dimensional floral appliqué-style detailing adds couture-inspired texture and striking movement. The back view shows a clean center-back zipper and a streamlined finish.\u003c\/p\u003e\u003ch3\u003eFabric \u0026amp; Fit\u003c\/h3\u003e\u003cp\u003eThe bodice appears to be made from a smooth, structured fabric with a matte finish, paired with a lightweight pleated skirt that moves softly and creates airy volume. The fit is slim through the bodice and upper hip, then releases into a dramatic floor-length silhouette. Neckline: strapless straight neckline. Sleeve: sleeveless. Length: maxi. Pattern: solid color with textured floral hem detailing. This style appears best suited for a formal, figure-skimming fit; if you are between sizes and prefer extra ease through the bodice, consider sizing up.\u003c\/p\u003e\u003ch3\u003eWhere to Wear\u003c\/h3\u003e\u003cp\u003eIdeal for black-tie events, galas, weddings, engagement parties, formal dinners, evening receptions, and photoshoot moments. Style it with heeled sandals, a crystal clutch, and statement earrings for a refined event look. For bridal events or romantic celebrations, the lighter shades pair beautifully with delicate metallic accessories, while darker shades create a bold evening statement.\u003c\/p\u003e\u003ch3\u003eSize Guide\u003c\/h3\u003e\u003cp\u003eFit advice: Slim fit through the bodice and upper hip with a flowing skirt. If between sizes, size up for a more comfortable bust fit. Manual measurement may vary by 0.4-1.2 inches.\u003c\/p\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eBust (in)\u003c\/th\u003e\n\u003cth\u003eWaist (in)\u003c\/th\u003e\n\u003cth\u003eHip (in)\u003c\/th\u003e\n\u003cth\u003eLength (in)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eXS\u003c\/td\u003e\n\u003ctd\u003e31.5\u003c\/td\u003e\n\u003ctd\u003e24.5\u003c\/td\u003e\n\u003ctd\u003e34.5\u003c\/td\u003e\n\u003ctd\u003e55.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e33.0\u003c\/td\u003e\n\u003ctd\u003e26.0\u003c\/td\u003e\n\u003ctd\u003e36.0\u003c\/td\u003e\n\u003ctd\u003e56.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e34.5\u003c\/td\u003e\n\u003ctd\u003e27.5\u003c\/td\u003e\n\u003ctd\u003e37.5\u003c\/td\u003e\n\u003ctd\u003e56.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e36.5\u003c\/td\u003e\n\u003ctd\u003e29.5\u003c\/td\u003e\n\u003ctd\u003e39.5\u003c\/td\u003e\n\u003ctd\u003e57.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e39.0\u003c\/td\u003e\n\u003ctd\u003e32.0\u003c\/td\u003e\n\u003ctd\u003e42.0\u003c\/td\u003e\n\u003ctd\u003e57.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e41.5\u003c\/td\u003e\n\u003ctd\u003e34.5\u003c\/td\u003e\n\u003ctd\u003e44.5\u003c\/td\u003e\n\u003ctd\u003e58.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3XL\u003c\/td\u003e\n\u003ctd\u003e44.0\u003c\/td\u003e\n\u003ctd\u003e37.0\u003c\/td\u003e\n\u003ctd\u003e47.0\u003c\/td\u003e\n\u003ctd\u003e58.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003ch3\u003eStyling \u0026amp; Care\u003c\/h3\u003e\u003cp\u003eStyle with sleek heels, drop earrings, and a clean updo to highlight the neckline. For softer occasions, pair the pastel tones with nude or champagne accessories; for evening drama, choose black or deep-toned heels and a structured clutch. To help preserve the pleats and dimensional floral hem, handle with care and store hanging when possible. Gentle dry clean or professional cleaning is recommended for best appearance. If you have any questions before or after purchase, our support team is here to help with sizing and styling guidance.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Ivory \/ XS","offer_id":54363521352021,"sku":"AKA0709034-IVORY-XS-OCA","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ S","offer_id":54363521384789,"sku":"AKA0709034-IVORY-S-JKX","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ M","offer_id":54363521417557,"sku":"AKA0709034-IVORY-M-O1S","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ L","offer_id":54363521450325,"sku":"AKA0709034-IVORY-L-FDW","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ XL","offer_id":54363521483093,"sku":"AKA0709034-IVORY-XL-PP2","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ 2XL","offer_id":54363521515861,"sku":"AKA0709034-IVORY-2XL-ZCS","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ 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